A few minutes after midnight in Washington, D.C., President Trump tweeted a strange sentence.

“Despite the constant negative press covfefe,” it read.

No, that isn’t a typo. At least, not on the part of The Washington Post.

It’s a good guess that the word he was looking for was “coverage.”

But the tweet, and the thought, remained incomplete. Within two hours, it had been retweeted more than 60,000 times and “liked” more than 74,000 times — making it one of his most popular tweets in months.

Quickly, the “word” covfefe began trending. One company even appeared to have made a shirt with that odd combination of letters written across the front in bold, block letters.

“Don’t talk to me until I’ve had my #covfefe,” wrote one user.

“What’s even the point of CNN if they’re not going commercial-free with #covfefe coverage?” inquired another.

“The next time I go to Starbucks I’m gonna order a grande #covfefe,” wrote one thirsty user.

Make America #Covfefe Again #MACApic.twitter.com/43OZ5CmCdE

— Diane N. Sevenay (@Diane_7A) May 31, 2017

The word “covfefe” does not appear in the Merriam-Webster dictionary. When searching for it on the company’s website, the dictionary suggests “coffee,” “coven,” “cover,” “covet,” “covey” and “cuvee.”

Clearly, it isn’t an English word. Some tweets employing “covfefe” offer the option to translate it from Norwegian, though that appears to be a glitch of some sort. “Covfefe” does not appear to be a Norwegian word, either.

Desperate for a definition, some Twitter users came up with a few, such as coffee or a synonym to “The Lion King’s” “hakuna matata.” (It means no worries, for the rest of your days. Some would say it’s a problem-free philosophy.)

The best part of waking up is #covfefe in your cup.

— Randy Rainbow (@RandyRainbow) May 31, 2017

#Covfefe: What a wonderful phrase

Covfefe! Aint no passing craze

It means no worries for the rest of ur days

Its our problem-free philosophy pic.twitter.com/wvdsj24kWh

— Elnathan John (@elnathan_john) May 31, 2017

Others suggested it might make a great band, or perhaps human, name.

Nine months from now there will be a flood of babies named #Covfefe.

— Zanti Misfit (@ZantiMisft) May 31, 2017

my band covfefe will be debuting at sxsw next year we have two keytarists pic.twitter.com/YkJdMIfhgO

— Gillian Brockell (@gbrockell) May 31, 2017

“Everybody has #covfefe now. I’m into the early stuff, like #bqwhateverpic.twitter.com/frepi3E9un

— Oliver Willis (@owillis) May 31, 2017

Fusion even launched a poll asking others to weigh in on the strange word’s pronunciation.

What is the correct pronunciation of #covfefe?

— Fusion (@Fusion) May 31, 2017

the best and worst thing about #covfefe will be everyone trying to pronounce it in real life tomorrow

— Cespedes Family BBQ (@CespedesBBQ) May 31, 2017

Some, meanwhile, defended Trump, pointing out that accidentally sending a half-typed tweet is a human error.

Liberals are so perfect, they’ve never been in the middle of typing a tweet, and then been interrupted, and accidentally sent it #covfefe

— Mark Dice (@MarkDice) May 31, 2017

So many Twitter users weighed in on the apparent typo, it created two trending topics on Twitter and a Twitter moment.

The first trending topic was simply #covfefe. The other was “Rosebud,” which refers to the famous dying words of Charles Kane in the film “Citizen Kane.” Its meaning remains a mystery until the end of the movie.

I think “covfefe” might be Donald J. Trump’s “rosebud.”

— haunted covfefe (@zandywithaz) May 31, 2017

#covfefe is Citizen Trump’s rosebud pic.twitter.com/fbbRnbRuU1

— ¡El Sooopèrr! ن (@SooperMexican) May 31, 2017

Orson Welles called. The answer to Rosebud is… #Covfefe

— Roof Beam Reader (@RoofBeamReader) May 31, 2017

“Citizen Kane” wasn’t the only film invoked.

“Leave the gun, take the #covfefe.”

— Daniel Dae Kim (@danieldaekim) May 31, 2017

Put that covfefe down! #CovfefeIsForClosers#covfefepic.twitter.com/UjfZRelzmt

— Matt Gray (@mattjgray) May 31, 2017

Some people just want to see the world #Covfefepic.twitter.com/icn1plpHfE

— Tony Moore (@TonyPixels) May 31, 2017

Finally figured out what Bill Murray whispered in Scarlett Johansson’s ear at the end of “Lost in Translation” #covfefepic.twitter.com/fDFJUYlEz8

— Jordan VanDina (@Shrimptooth) May 31, 2017

Some reimagined famous brand slogans, replacing brand names with it.

The best part of waking up, is #Covfefe in your cup.

— Bryan Partridge (@Astrojack83) May 31, 2017

Maybe she’s born with it, maybe it’s #Covfefe.

— Katie Krause (@Katie_Krause) May 31, 2017

Easy. Breezy. Beautiful. #covfefe girl

— Marissa Farabaugh (@marissa31200) May 31, 2017

Switching to @GEICO could save you 15% or more on car covfefe. #covfefe

— gastt (@gasttfromtumblr) May 31, 2017

Other users, meanwhile, raced to tweet the best “covfefe” joke. Here are but a few.

what makes me saddest is that I know I’ll never write anything funnier than #covfefe

— Jimmy Kimmel (@jimmykimmel) May 31, 2017

Twitter is fast #covfefepic.twitter.com/uWoRSSxz7t

— Geované M. (@geovanemorgan) May 31, 2017

Ask not what covfefe can do for you, but what you can do for #covfefepic.twitter.com/pXD950PtXj

— Mike Gorman (@MikeGormanHFX) May 31, 2017

How to summon the #Covfefepic.twitter.com/YJVdrIHOwi

— Kaleigh Kirby (@KayluvsPrada) May 31, 2017

Make America #Covfefe Again #MACApic.twitter.com/FZlzJip2g3

— A (@annietheblank) May 31, 2017

If your covfefe lasts longer than four hours, call your doctor. #Covfefepic.twitter.com/vZNr2C0Hvp

— Robot Joe Miller (@JoeMiller17) May 31, 2017

I overcooked the confefe! Oh nooooo! We should have a contest to give it meaning!

— Jeff Lord (@realJeffreyLord) May 31, 2017

Spicer: Look the president has been very clear on #covfefe. I think the tweet speaks for itself. I’m not going to rehash every letter today.

— Claire Wisely (@Claire_Wisely) May 31, 2017

Just think: It took 1000s of yrs of civilization and progress before humankind was ready for “covfefe.” Well worth the wait., I’d say.

— Paul Farhi (@farhip) May 31, 2017

I’m completely serious. From now on we should ONLY refer to him as “President Covfefe.” #Covfefe

— Mike Birbiglia (@birbigs) May 31, 2017

You say “covfefe” I say “covfoffee” let’s call the whole thing off!! . no… really..#Covfefe

— Anna Camp (@TheRealAnnaCamp) May 31, 2017

I mean I’m interested, but can they just use like real words in titles for these @SquareEnix games for once? pic.twitter.com/P0yTMaE6k9

— Robert Allen Peeler (@popcicle) May 31, 2017

People who missed the Twitter whirlwind tonight will be waking up to a brave new covfefe in the morning.

— Paul Farhi (@farhip) May 31, 2017

Gillian Brockell contributed to this story.

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